NEW YORK – December 11, 2006 – TAKKLE, Inc., (www.takkle.com) the premier online social network for high school athletes, today launched its nationwide service to connect high school athletes of all sports. In conjunction with its nationwide launch, TAKKLE also announced a
strategic alliance with the SPORTS ILLUSTRATED franchise.
TAKKLE, the first online network for high school sports, now allows high school athletes across the nation participating in sports ranging from cheerleading to wrestling to football – over 20 sports in all – to develop personal connections rooted in their shared interests. TAKKLE is taking
high school athletics to the next level by providing the tools and a platform for high school athletes across the country to create player and team profiles, upload videos and photos, track and view statistics, check out opponents before games, and discover the best athletes in the country. “Sports is one of the oldest and most powerful social networks.
TAKKLE captures teenagers’ passion for sports and connecting online with their friends,” said David Birnbaum, Founder and
Chief Executive Officer of TAKKLE. “With half of teenagers actively engaged in high school sports today and the explosive growth of social networking, we believe that TAKKLE will become a dynamic, compelling destination for teens.”
TAKKLE’s new strategic alliance with SPORTS ILLUSTRATED enables the venerable sports media giant to engage a hard-to-reach audience that’s young and tech-savvy via an online platform specifically designed for high school athletes.
Building on the success of SI’s iconic Faces in the Crowd franchise – a popular section of the magazine for 50 years – athletes, coaches, athletic directors, and fans can now log onto TAKKLE to nominate athletes for SI’s Faces in the Crowd and a brand new Video Faces In the Crowd feature (www.takkle.com/faces), available exclusively on TAKKLE. Visitors to TAKKLE can upload and view user-generated video highlights of high school athletes from across the country. Each week, SI’s editors will select one candidate to appear in the Faces in the Crowd
section of the magazine and showcase the athlete’s video as part of the new weekly feature on TAKKLE called “Sports Illustrated – Video Faces in the Crowd.”
“This is a great opportunity for us to introduce Faces in the Crowd to the next generation of athletes in a way that is extremely popular in today’s world,” said Jeff Price, President of SI Digital. “Young athletes will now be able to to join the more than 15,000 individuals who have
been featured in Sports Illustrated’s Faces in the Crowd by sharing their own video highlights with athletes and fans from around the country.”
In addition to its relationship with Sports Illustrated, TAKKLE has a strategic partner and investor with Wasserman Media Group (WMG), a leading sports and entertainment management, marketing and content company. WMG’s divisions represent some of the most recognized
athletes and sports brands, such as Tracy McGrady, Freddy Adu, Chase Utley, and many others.
TAKKLE will offer WMG a unique online social network to reach an engaged, targeted audience. In addition, WMG will use its wide-ranging contacts and clients in the industry to benefit TAKKLE as the service grows and expands its reach and visibility with athletes and fans.
TAKKLE, the premier online social network for high school sports, connects athletes, coaches, fans, friends, and recruiters for all high school athletics. On TAKKLE, high school athletes can track and compare their stats, post team schedules, scout rivals, and share videos and photos with their teammates and opponents.
TAKKLE offers advertisers and marketers the ability to strategically target a passionate, engaged audience of high school athletes and fans. TAKKLE’s investors include Wasserman Media Group LLC, Greycroft Partners LLC, IJ Smith Enterprises LLC, and Jack Schneider, Managing
Director at Allen & Company, Inc.
SI is a multimedia sports brand that takes the consumer into the heart and soul of sports. The SI franchise is anchored by SPORTS ILLUSTRATED, the most respected voice in sports journalism which reaches a weekly audience of nearly 21 million adults, and SI.COM, the
magazine’s 24/7 sports news website that delivers more than 150 original stories to its users each week. The SI franchise also includes SPORTS ILLUSTRATED KIDS (sikids.com), a monthly magazine targeted to kids age 8 and up; GOLF MAGAZINE and GOLF.COM; SIONCAMPUS.COM, a website dedicated to college sports and the college sports lifestyle; SI PRESENTS the magazine’s specialty publishing division; as well as SI BOOKS, SI PICTURES, SI PRODUCTIONS, SI DIGITAL and SI EVENTS. Founded in 1954, SI is a division of Time Inc., the world’s leading magazine publishing company and a subsidiary of Time Warner.