Champions League Value

How much money does the winner of the Champions League receive for winning it all?

The amount of money the winning club of the UEFA Champions League receives varies each year and depends on different factors such as TV revenues, performance bonuses, and commercial revenue.  With AC Milan and Real Madrid through this week we are waiting to see the final results of Bayern Munich vs Manchester City, as well as Internazionale vs Benfica, there is definitely money on the line.

If you look back to the 2020-2021 season, the winning club, Chelsea FC, is estimated to have received around €82 million, which includes a basic €15.25 million participation fee, a €2.7 million match bonus for the group stage, and performance and results bonuses for each knockout round. Additionally, the winning club receives a share of the market pool, which is based on the country-specific allocation of the TV market. The market pool distribution is estimated to be around €292 million for the 2020-2021 season, which is equally divided and shared among the participating clubs.