Brands are weird. And logos sometimes too. I mean it’s hard to decipher even what the lettering on the Manchester City warm ups says or represents. Is that the idea? As in someone will dig deeper and figure out what the words say and therefore learn about this brand?
In this case, a crypto brand called OKC is paying Manchester City $20 million to have their name on Manchester City’s warm up gear. More precisely, OKC is a Cryptocurrency Exchange paying to have the three letters on warm up tops and jerseys used in say keep away games. Of course I’m guessing in the future the partnership will further use of digital currency itself in the stadium and perhaps in buying tickets.
More here from Manchester City on the OKC partnership:
OKX’s first venture into the world of sport and entertainment, the partnership will span Manchester City men’s and women’s teams, in addition to the Club’s esports operations.
OKX’s fast, secure and innovative cryptocurrency exchange is trusted by more than 20 million people in more than 180 markets as a place to explore the power of crypto.
OKX and Man City believe in inspiring continued innovation, talent development and technology advancements – a key partnership alignment between both organizations.
The new partners will collaborate on a number of exclusive experiences for OKX’s global customer base, in addition to an in-stadium presence across the Etihad Stadium and Academy Stadium. The new partners will also look to explore future innovation projects together.
Man City flew out to the States earlier this week on our pre-season tour. We will be taking on Club America in Houston and Bayern Munich in Green Bay.
