| By Andrew Winner
As the 2008 season approaches, one of the main questions is whether the spike in soccer interest after David Beckham’s arrival will carry over into the 2008 MLS season. Beckham is supposedly fully healthy and continued interest will mean a financial boon for the L.A. Galaxy and MLS as a whole. According to BrandCurve, a branding and marketing website, in 2007 MLS jersey sales rose by 780%. Additionally, attendance doubled in games where Beckham played. (Although it’s hard to tell what the true attendance figures are – in the past MLS has been dogged by allegations of “papering” the stands to artificially inflate attendance numbers.) Even web traffic jumped through the roof when Beckham arrived in Los Angeles last summer to play for the LA Galaxy. The question now is this: will these trends continue in the 2008 season now that the novelty is worn off? To borrow a phrase from the Magic 8 Ball, all signs point to “no” – early indicators show his drawing power is decreasing. In the LA Galaxy’s preseason tour to Asia, where Beckham’s popularity is supposedly unrivaled, tickets sold slowly in South Korea and Hong Kong. This is difficult news to swallow for the Galaxy, which was counting on full stadiums to recoup their investment in Beckham. While it seems unlikely that Beckhamania will proceed at 2007 levels, there are a number of factors helping him stay in the forefront of the popular mind.
So what will he accomplish in this, his first full, healthy season in MLS? He will boost attendance even when he isn’t around – last season, MLS clubs encouraged fans to purchase season tickets in order to guarantee their spot when Beckham came to town. They are doing the same again this season. But can he make soccer the most popular sport in America? Those who ask this question miss the point. The true measure of his success is not to bring MLS onto the same level as Major League Baseball and the National Football League. This will simply not happen, not in our lifetimes. However, he can bring domestic soccer to an interest level on par with golf, hockey, and auto racing. Notes: Lately, the film Goal! The Dream Begins has been in heavy rotation on one of the Encore channels. If I see that it is on, I can’t turn it off – consequently, I’ve seen the last 60 minutes about a dozen times. As much as I like the film, a simple mispronunciation in the climactic final scene takes a great deal of luster of the entire movie. The main character, Santiago, tells his friend and agent Glen that his father watched him play against Fulham. Problem is, he pronounces the club as “Full Ham” – a clear gaffe. As someone who used to take regular ribbings for his pronunciation of the word Premiership (emphasis on the “Prem” of course), perhaps I’m hypersensitive. But to me, this mistake is unforgiveable. Now I’ve put a disproportionate amount of thought into this – I suppose it’s possible that Santiago’s mispronunciation is merely evidence of his inexperience in England. But upon closer review, Fulham is pronounced correctly earlier in the film, so this explanation holds no water. My other beef with the film? As Gavin Harris scores against Liverpool in the final game, they show the opposing goalkeeper diving away from the shot. In fact, he’s not even looking at the ball! I’ve seen this in a number of sports movies, both soccer and hockey. I can’t figure out why Hollywood can’t seem to get this part right – how hard is it to film a goalkeeper making a good effort to stop a shot and still getting beaten? This gaffe, along with the Fulham, both stick out like sore thumbs in an otherwise well-crafted movie. Extra: Take a look at the Beckhams interview with Ali G. Andrew Winner is a freelance soccer writer based in Seattle, Washington. He can be reached at: [email protected] |
The Measure of David Beckham
