Soccer Endorsement Deals
Adu has also appeared on American television, most notably "60 Minutes" and David Letterman’s "The Late Show."
Becks name also got an unnecessary boost with the release of the 2002 movie, "Bend it Like Beckham", about a girl in England who is a budding soccer star and has a poster of the Englishmen on her wall.
Henry also shares endorsement deals with such non-soccer celebrities as rapper Jay-Z, basketball star Yao Ming, actress Christina Ricci, and baseball pitcher Curt Schilling for the anti-racism campaign titled, “I am what I am." Henry has also starred in Nike’s Joga Bonito ads.
Henry also has a new campaign for Tommy Hilfiger, where he will act
More recently, Gillette became an Henry endorsed product, and I’m sure you’ve seen the Gillette commericals with Henry, Woods, and tennis star Roger Federer. Additionally, Henry has the Stand Up Speak Up program, which aims to fight racism.
Also, Ronaldinho can be found on the cover of Electronic Arts games FIFA Soccer 06, FIFA 07, and FIFA 06: Road to FIFA World Cup. He’s accompanied by Freddy Adu, Omar Bravo, and Wayne Rooney. Although Ronaldinho has surpassed David Beckham as the most marketable player in the world (Ronaldinho earns $57.8m annually), he still trails Beckham in estimated yearly income.
*Nike sponsored eight teams in the World Cup. Half the players in the World Cup Final had Nike shoes on their feet.
*The Q-Score is a way to gauge the value or fame of a brand, celebrity, sports figure, movie or show. The better the Q-Score, then the more known or respected the brand or individual. These scores can ebb and flow based upon the influence of a figure and their activities. Winning the World Cup or an oscar, or say getting caught in a scandal, can boost or lower this score.
They say any news is good news. This is true to an extent, but, obviously this depends on the news. Zidane, one of the greatest soccer players of all time, and already well known, was introduced to a new audience in some ways after the head butting incidend in the 2006 World Cup in Germany.
Marketing companies use this score as a way to determine whether this figure or brand will represent their product well and attrack people to their brand or product–a way to get their brand or product in front of more and more eyeballs and ears.
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