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At Niketown New York Kits inspired by 1950’s “Miracle on Grass” and made from 100 percent recycled polyester, diverting 13 million plastic bottles from landfills.
WHAT: U.S. National Team head coach Bob Bradley will be at Niketown New York this Thursday, April 29 at 9:00 AM to reveal the U.S. Men’s National Team Home Kit, the most environmentally-friendly and technologically advanced kit in football’s history. Bradley will be joined by the USA’s 1950 FIFA World Cup captain Walter Bahr and Global Football Creative Director Phil Dickinson to offer customization sessions of the new uniform and to discuss the tournament. For the first time, all of Nike’s national teams, including the U.S., Brazil, Portugal and the Netherlands, will be wearing jerseys made entirely from recycled polyester, each one produced from up to eight recycled plastic bottles. To make the 2010 national team kits, Nike’s fabric suppliers sourced discarded plastic bottles from Japanese and Taiwanese landfill sites and then melted them down to produce new yarn that was ultimately converted to fabric for the jerseys. By using recycled polyester for its new range of national jerseys, Nike prevented nearly 13 million plastic bottles, totaling nearly 254,000 kg of polyester waste, from going into landfill sites, nearly enough to cover the entire coastline of South Africa. Team and professional uniforms are also available for customization. WHERE: Niketown New York WHEN: Thursday, April 29th, 201 WHO: Interviews available with U.S. National Team head coach Bob Bradley, 1950 U.S. team captain Walter Bahr, and Global Football Creative Director Phil Dickinson. VISUALS: U.S. Team Kit unveil, Brazil, Portugal and the Netherlands home kits will be on display, Team Kit customization experience. Here’s their away jersey.
Which U.S. jersey do you like better, home or away? |
