|Just how much does it cost to have your brand name placed on an MLS soccer jersey? The NY Times has an article about the naming rights, what MLS soccer teams earn, and some of the brands that are lost in translation…yes, soccer jersey advertising has come to the MLS in a big way. And I’m sure these prices will go up substantially has the MLS grows and expands. What brand is smart and will buy a long term MLS jersey deal?
In the MLS the Galaxy have a new jersey sponsor and more and more teams are adding logos to their once brand free jerseys:
AEG, operators of the Galaxy, announced the signing of a five-year, multimillion sponsorship contract with Herbalife Ltd. on Friday, giving the direct-sales company the right to showcase its brand name across the front of the team jersey.
The agreement first was reported Thursday night in the online edition of the Wall Street Journal, which said the deal would pay the Galaxy between $3.5 million and $5 million a year through 2011.
The Canadian (Toronto) expansion side’s jersey sponsor will be BMO Financial Group, which also owns the naming rights to that club’s brand new soccer-specific stadium, while the Galaxy’s shirts will be emblazoned with the logo for Herbalife Ltd., a global nutrition direct-selling company.
Major League Soccer became the first major American professional sports league to allow front jerseys sponsors this season. XanGo, an energy drink company, was the first jersey sponsor to sign on, buying the rights to Real Salt Lake’s tops. The New York Red Bulls also have the logo of their parent company, another energy drink, displayed prominently on the front of their jerseys.
By comparison, over in the EPL, Chelsea has quite a deal with Samsung:
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